Home » Tips » Key SEO Changes For Better And Bigger Results In Search Engines

SEO or search engine optimization is all about changes, either changes you need to do in order to enhance your search engine rankings or you have to do as Google changed its algorithms. Remember, anything you do on your SEO will surely affect campaign or whatever changes you do in your campaign will affect your SEO. We have suggested top five SEO changes in this post that will help you get better ranking in search engines.

Check Your Website

If your business site has problems or issues, then they can affect both your web rankings and user experience with your website which is equally significant for long-term success. You must perform the following tests in your website health check:

  • Check for crawl errors as well as security issues in Google webmaster tool
  • Check DNS health, and if there is any error then you have to inform your hosting company since it maybe something wrong from their part
  • Check for broken links as well as check for robots fetch faults in Webmaster tools

Add More Unique Content

Search engines love unique and original content, and if you really want to raise the number of your indexed pages, then the only way to do that is you have to add more content. A blog is one of the best ways to add content to a website, but you are running an eCommerce site, then you can add more content by making new pages comparing various products from your store. In addition, you can blog about your services if you are running a services site.

Increase Your Site Loading Speed

A fast loading website means more visits, more conversions and more business sales. A website loading speed is a ranking factor, and you need to run a few tests to find out how many seconds your website takes to load from different locations. For example,  Google page speed insight is a tool from Google that provides you suggestions on what to improve on site to make it load faster. Remember, improving the page speed is a technical problem and if you don’t have required skills and knowledge, then it will be difficult for you to fix it. In such cases, the best solution is to get help from SEO firm Melbourne.

Don’t Forget About Local SEO

Local SEO is extremely vital for businesses, particularly for small companies or organizations that need to find customers in their local area. Remember, Local SEO is different from ‘global’ SEO. Run your site against the local SEO checklist and make all the changes required to optimize the site for local searches.

SEO is dynamic as there is huge competition since Google is working and continuously trying to make their algorithms better with their search results more precise. You have to follow the above SEO changes if you want to stay in the game.

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