Home » Tips » Best SEO Advantages Of a Responsive Web Design (RWD)

Making a website that is effortlessly accessible to various non-mobile and mobile devices simultaneously is called Responsive Web Design (RWD). Smartphone’s and tablets have already started ruling the world and worldwide Smartphone users reaching about 1.80 billion in the year 2014. However, the total number of mobile users said to be about 4.50 billion in this year. Earlier websites are designed particularly for desktop and computer. Therefore, what if mobile users are trying to open your business site on their iPad or Smartphone? So, you need to make a mobile version of your site. Remember, different mobile phones have different screen sizes, and it’s not easy for you to create various versions of your business website. RWD makes it possible to create a site that is viewable on any screen size.

Responsive Design Is Inexpensive

Development of an RWD website is pretty costly in comparison to a normal website due to the formation of a unique code base, analytic podium, content storehouse, etc. If your business site is responsive, then people who are using mobile devices with different screen size will not face any problem during viewing and exploring your site. In addition, RWD also provides a more personalized experience.

Reducing Bounce Rate

When online users come to your site or web page using their mobile phones and your website is not responsive, then there is a huge possibility that they’ll leave your site and move to your competitors’ ones. It is called a bounce and when it occurs, the giant search engine Google makes a note that your website may not be providing the information online users are looking for. It causes your site to slip down Google’s rankings considerably.

RWD Provides Similar Experience On Every Mobile Device

RWD designers know that every mobile has its own set of unique features or functionality. Hence, designers need to make experiences that work best on the different mobile phones. Best of web designers so the importance more on experience instead of spending time to know how things react to various screen sizes. Today, most businesses prefer a combination of adaptive and responsive designs, which means having the knowledge and skills to recognize an iPad, Smartphone or tablet and registering the screen resolution for that reason.

Harness the Power of Current Inbound Links

As mobile web browsing is a quite latest phenomenon and did not actually become famous until in recent times, Google uses already created inbound links in terms of websites ranking in mobile search. A website using RWD is ranked higher and by powering the current inbound links, you are strengthening your sites SERP (search engine results page) performance so boosting visibility among the mobile users.

Cutting down on content to fit their website into smaller screens like mobile phones is one of the most common mistakes that businesses commit when making a responsive version of their business site? Remember, cut down on other elements like recalibrate your navigational tools or ad spaces rather than content cut down on content.

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